Sans Normal Ladan 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gorva' by Dasukreation, 'Realgar' by Emtype Foundry, 'Jindo' by Nine Font, 'Galano Grotesque' by René Bieder, 'Colasta' by Reyrey Blue Std, and 'Bornia' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, modern, punchy, impact, speed, display, modernity, oblique, geometric, rounded, compact apertures, heavy terminals.
This typeface is a heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are thick and even, with smooth joins and largely closed apertures that emphasize solid silhouettes at display sizes. Curves are full and circular (notably in O/C/G and the bowl letters), while diagonals and angled terminals add forward motion. Uppercase forms feel wide and stable; lowercase is similarly robust with rounded counters, a single-storey a, and a descender on g that reads as a compact, looped form. Numerals match the letterforms in weight and slant, with simple, blocky shapes and rounded interior counters.
Best suited to headlines and short statements where bold presence and momentum are desirable, such as posters, campaign graphics, brand wordmarks, sports and fitness identities, and packaging fronts. It can work for brief subheads or callouts, but extended small text may feel dense due to the weight and compact openings.
The overall tone is energetic and assertive, combining a sporty, contemporary voice with a friendly rounded finish. Its strong mass and forward slant suggest speed and impact, making it feel confident and attention-grabbing rather than quiet or delicate.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and a consistent oblique stance. It prioritizes bold legibility and a modern, athletic feel for display-driven communication.
Spacing appears relatively tight in text, which, combined with the heavy weight and smaller apertures, increases density and visual punch. The slant is consistent across caps, lowercase, and figures, giving headlines a unified, directional rhythm.