Sans Other Tugiv 4 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, magazines, branding, packaging, modern, refined, calm, approachable, readability, refinement, humanist warmth, editorial tone, humanist, open counters, bracketed joins, smooth curves, crisp terminals.
A clean, lightly built sans with subtly tapered strokes and gentle modulation, giving curves a polished, drawn quality rather than a purely geometric feel. Forms are open and spacious, with rounded bowls and smooth transitions that keep rhythm even in text. Terminals are mostly crisp with occasional soft, slightly flared finishes, and several joins show a faintly bracketed, calligraphic influence. The overall proportions feel balanced and readable, with compact apertures on some letters offset by generous counters on others, producing a lively but controlled texture.
It suits continuous reading in editorial layouts, where its open counters and even texture help maintain clarity at smaller sizes. The refined modulation and crisp terminals also work well for brand identities, packaging, and headings that need a modern but cultured tone without becoming overly decorative.
The font conveys a quiet sophistication: contemporary and composed, with just enough warmth to avoid feeling sterile. Its subtle calligraphic echoes add an editorial, literary tone while staying restrained and professional.
The design appears intended to bridge neutral sans readability with a measured humanist warmth, offering a contemporary text face with subtle character. Its controlled modulation and careful curves suggest an aim for comfortable long-form use while still feeling distinctive in display settings.
Uppercase shapes lean toward classic proportions with restrained character, while the lowercase introduces more personality through single-storey forms and softly shaped hooks and tails. Numerals appear clear and straightforward, maintaining the same light, refined stroke behavior as the letters.