Sans Normal Vilid 9 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Ano' by Alias (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, advertising, friendly, dynamic, modern, casual, approachable, warmth, motion, modernity, clarity, approachability, rounded, oblique, soft terminals, open counters, airy spacing.
A rounded, oblique sans with smooth, even stroke thickness and softly finished terminals. Curves are prominent and clean, with open apertures and generally generous counters that keep the texture light and legible. Proportions lean compact in the lowercase, with a noticeably short x-height and relatively tall ascenders/descenders, giving the line a lively vertical rhythm. Numerals follow the same rounded construction, with simple, readable forms and a slight forward slant that matches the letters.
It works well in brand identities and marketing materials that benefit from an upbeat, contemporary voice—such as packaging, posters, and short-form headlines. The friendly, rounded construction also suits UI accents and callouts where a softer tone is desired.
The overall tone is friendly and energetic, combining modern simplicity with a casual, conversational feel. The oblique angle adds momentum, while the rounded shaping keeps it approachable rather than aggressive.
The font appears designed to deliver a modern sans voice with added motion and warmth: a clean, rounded structure paired with an oblique stance to create immediacy and emphasis without resorting to high contrast or decorative detailing.
The design reads as consistently geometric in its curves, but avoids a rigid, purely mechanical feel through gentle modulation in joins and a slightly relaxed, informal posture. In text, the spacing and open forms help maintain clarity despite the pronounced slant.