Slab Rounded Ubba 2 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype; 'Faraon', 'Sanchez', and 'Sanchez Slab' by Latinotype; 'Namyv' by Poloskov; 'Hexi' by Sign Studio; and 'Mymra' by TipografiaRamis (names referenced only for comparison).
Keywords: headlines, packaging, posters, branding, signage, friendly, retro, approachable, playful, sturdy, approachability, display impact, retro flavor, robust readability, brand character, rounded serifs, soft corners, blunt terminals, high contrast-free, compact joins.
A heavy, low-contrast serif with slab-like feet and softly rounded corners throughout. Strokes stay largely even in thickness, producing a sturdy, poster-ready color with minimal modulation. The serifs read as short, blocky pads with curved outer edges, and many terminals finish bluntly rather than tapering. Counters are open and generously sized, while joins are thick and slightly softened, giving the forms a cushioned, robust look across both uppercase and lowercase.
Works best in headlines, packaging, posters, and branding where a bold, friendly presence is needed. The even stroke weight and open counters help it stay legible in short paragraphs or larger blocks, especially at medium-to-large sizes, while its rounded slab details add personality for signage and editorial callouts.
The overall tone feels warm and personable, combining a vintage, print-like sturdiness with rounded details that keep it from feeling severe. It suggests a nostalgic, handmade-by-machine attitude—confident and readable, but also a bit playful and informal.
The design appears intended to deliver a strong, readable slab-serif voice while softening the industrial feel through rounded corners and blunt, padded terminals. It balances robust display impact with approachable text rhythm, aiming for a distinctive, retro-leaning personality without sacrificing clarity.
Uppercase forms are broad and stable, with wide bowls and strong horizontal structure. Lowercase keeps simple, utilitarian shapes with a single-storey "a" and rounded shoulders that maintain consistent texture in text. Numerals share the same chunky, softened treatment, matching the letterforms closely for cohesive display and branding use.