Serif Contrasted Ufni 12 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Couturier Poster' by Latinotype and 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, magazines, fashion, posters, branding, editorial, luxury, dramatic, refined, editorial impact, premium tone, classic refinement, display elegance, brand sophistication, hairline serifs, vertical stress, crisp, sculptural, calligraphic.
A sharply contrasted display serif with strong vertical stems and extremely fine hairlines that snap to pointed, delicate serifs. Curves are taut and smooth with a pronounced vertical stress, creating a crisp black-and-white rhythm across words. Proportions lean elegant and slightly narrow in places, with generous capitals and a balanced, readable x-height; joins and terminals are clean, with occasional tapered, calligraphic touches in letters like J, Q, and g that add character without breaking consistency.
Best suited to headlines, subheads, and short blocks of text where the contrast and hairline detailing can be appreciated. It works especially well for magazine layouts, fashion/beauty branding, cultural posters, and premium packaging, where a dramatic serif voice is desirable.
The overall tone is polished and high-end, with a dramatic, editorial bite that feels at home in fashion and cultural contexts. Its stark contrast and needle-fine details communicate sophistication, precision, and a sense of curated luxury.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: authoritative silhouettes, immaculate hairlines, and a refined vertical stress tuned for impactful display typography. Subtle calligraphic terminals add memorability while keeping the overall system formal and cohesive.
At larger sizes the hairlines and sharp serifs read as intentional, jewelry-like details; in dense settings they become the dominant texture, so spacing and size will strongly affect clarity. The numerals echo the same contrast and sculpted forms, giving figures a decorative, headline-ready presence.