Sans Normal Obbas 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next Paneuropean' by Linotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, modernity, approachability, utility, blocky, rounded, compact, sturdy, clean.
A heavy, geometric sans with broad proportions and rounded curve construction paired with flat, squared terminals. Strokes are thick and even, with tight apertures and compact counters that create a dense, high-impact texture in text. Curves are smooth and close to circular in letters like O/C/G, while joins and diagonals (K, V, W, X, Y) stay crisp and sturdy, giving the design a solid, engineered feel. Numerals are bold and simple with large masses and straightforward geometry.
Best suited to headlines, short statements, and display typography where maximum impact is needed. It works well for branding, packaging, and signage that benefits from a bold, approachable voice, and for UI labels or badges when used at sufficiently large sizes with generous spacing.
The overall tone is assertive and upbeat, with a friendly softness from the rounded forms. It reads as contemporary and pragmatic rather than elegant, projecting strength, clarity, and a slightly sporty, poster-like energy.
The design appears intended as a high-impact, general-purpose display sans: simple, geometric letterforms with rounded construction and substantial weight to deliver immediate readability and a strong visual presence across advertising and brand applications.
The uppercase set feels especially commanding and compact, while lowercase maintains the same heavy color and simplified forms. The dense counters and closed-in shapes make the face most comfortable at larger sizes where the internal space can breathe.