Sans Normal Obgis 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Dexa Pro' by Artegra, 'Autumn Voyage' by Hanoded, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Avenir Next Paneuropean' by Linotype, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, cartoon, impact, approachability, playfulness, nostalgia, rounded, soft, bouncy, compact, bulky.
A heavy, rounded sans with compact proportions and soft, inflated curves. Strokes are consistently thick and largely monolinear, with slightly irregular, hand-cut angles and wedge-like joins that add a subtle wobble to the rhythm. Counters are relatively small for the weight, and terminals tend to be blunt and rounded rather than crisp. The lowercase shows a single-storey a and g, a simple t with a short crossbar, and overall tight apertures that emphasize a solid, blocky silhouette.
Best suited for short, high-impact copy such as headlines, posters, logo wordmarks, packaging, and playful signage. It works well where a friendly, attention-grabbing presence is desired, especially at medium to large sizes.
The overall tone is upbeat and approachable, with a toy-like, cartoonish energy. Its slightly quirky geometry reads informal and friendly, leaning toward nostalgic display styling rather than strict neutrality.
The design appears intended as a bold, approachable display sans that prioritizes personality and impact. Its rounded construction and slightly irregular cuts aim to create a warm, playful voice while remaining simple and legible in large-scale use.
The capitals and numerals are especially chunky, producing strong word shapes at large sizes. The small counters and tight openings can reduce clarity at smaller sizes, but the bold, rounded forms hold up well when given space.