Sans Normal Pimad 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Nort' by FontFont, 'Gotham' by Hoefler & Co., 'Fact' by ParaType, 'Point Panther' by Sarid Ezra, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, retro, energetic, friendly, punchy, attention grabbing, retro flavor, friendly tone, display impact, dynamic slant, rounded, soft corners, compact, bouncy, quirky.
A heavy, right-leaning sans with rounded, inflated forms and soft corners throughout. The shapes are built from broad curves and gently tapered joins, producing a compact, slightly squashed rhythm rather than a geometric rigidity. Counters are relatively small and rounded, terminals feel blunted and friendly, and the overall silhouette reads as thick, smooth, and highly graphic. Numerals and letters share a consistent, buoyant construction that keeps strokes chunky and legible at display sizes.
Well-suited for short, high-impact text such as headlines, posters, logos, and branding lockups where a playful, retro energy is desirable. It can also work on packaging and promotional graphics that benefit from a friendly, chunky voice, especially when set with generous tracking and ample line spacing.
The tone is upbeat and approachable, with a distinctly retro, cartoon-leaning swagger. Its bold, bouncy forms project humor and warmth while staying assertive and attention-grabbing. The italic slant adds motion, making words feel lively and informal rather than sober or corporate.
The font appears designed to deliver maximum visual punch with a personable, rounded character. Its slanted stance and inflated curves suggest an intention to feel dynamic and fun, prioritizing bold readability and a distinctive display presence over neutrality.
The design emphasizes silhouette over fine detail, so it holds together best when given space and size. In longer lines, the dense weight and compact counters can build a strong visual texture, which is effective for impact but can become heavy if overused in small settings.