Serif Normal Poley 11 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'URW Antiqua' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book jackets, posters, branding, authoritative, classic, formal, dramatic, display impact, classic authority, editorial voice, print tradition, bracketed, swash tail, crisp, sculpted, high-contrast.
A high-contrast serif with sharply tapered hairlines and weighty, rounded main strokes that create a distinctly sculpted silhouette. Serifs are bracketed and crisp, with triangular wedges on several capitals, while curves on letters like C, G, and S show a smooth, calligraphic modulation. The lowercase has sturdy, compact forms with prominent ball terminals and an energetic, descending tail on the y; counters are fairly tight, giving the face a dark, dense texture in text. Numerals appear lining and robust, matching the strong vertical stress and the overall assertive rhythm.
Best suited for headlines, deck copy, and other prominent text where the contrast and dense color can read as intentional and refined. It can also work for short-to-medium editorial passages when ample size and leading are available, lending a classic bookish voice to titles, pull quotes, and packaging or brand marks that need a traditional serif presence.
The tone is traditional and commanding, evoking book typography and old-style editorial authority with a slightly theatrical edge from the strong contrast and emphatic terminals. It feels polished and established rather than casual, suited to messaging that benefits from gravity and confidence.
The design appears intended to deliver a conventional serif foundation with heightened contrast and emphatic terminals, producing strong impact in display settings while retaining recognizable text-serif structure.
Spacing and rhythm read as deliberately compact, producing solid word shapes and strong line presence at display sizes. Distinctive details—such as the swash-like Q tail and pronounced ball terminals—add character without pushing into novelty.