Sans Normal Juloh 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'EQ' by Cadson Demak, 'Telder HT Pro' by Huerta Tipográfica, 'Multiple' by Latinotype, 'Anona' by Nova Type Foundry, and 'Scansky' by Satori TF (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, dynamic, sporty, assertive, modern, energetic, impact, motion, clarity, modernity, oblique, geometric, clean, high-impact, rounded.
A heavy, oblique sans with geometric construction and rounded curves. Strokes are consistently thick with smooth joins and minimal modulation, creating dense, high-ink letterforms. Counters are compact but open enough to keep shapes readable, while terminals are mostly clean and cut on a slant that reinforces forward motion. Uppercase forms feel sturdy and slightly condensed in impression, and lowercase maintains a practical, everyday structure with a single-storey “a” and “g” and a round “i” dot.
Best suited for display typography such as headlines, posters, and attention-driven marketing layouts. It also works well for branding and packaging where a strong, energetic voice is needed, and can handle short bursts of text like calls to action, captions, and labels when spacing is managed.
The overall tone is fast, confident, and contemporary, with an athletic, forward-leaning voice. Its slanted stance and weight give it a persuasive, headline-ready presence that reads as energetic rather than formal.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of motion. Its combination of heavy weight, smooth geometry, and oblique angle suggests a focus on visibility and momentum in contemporary editorial and promotional settings.
The rhythm is tight and punchy, with strong diagonals in letters like A, K, V, W, X, and Y. Numerals are robust and straightforward, designed to hold up at display sizes where impact matters.