Sans Normal Obkow 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cralter' and 'Kleader' by Edignwn Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, chunky, friendly, retro, punchy, attention, approachability, bold branding, retro flavor, display impact, rounded, bulky, soft corners, wide apertures, compact counters.
A heavy, rounded sans with broad, even strokes and softened terminals that keep the silhouette smooth and compact. Curves are built from generous circular forms, while joins and corners are slightly blunted, creating a cohesive, molded look. Uppercase shapes are sturdy and blocky, and the lowercase follows with single-storey, simplified constructions and large, open bowls. Numerals share the same thick, rounded geometry, with a particularly robust presence in 6–9 and an airy, looped 8.
Best suited to display roles such as headlines, posters, product packaging, and bold brand marks where strong presence is needed. It also works well for playful callouts, labels, and social graphics, especially when set with generous spacing or in short lines.
The overall tone is friendly and upbeat, with a toy-like solidity that feels approachable rather than severe. Its chunky rhythm and rounded detailing suggest a retro display sensibility—confident, fun, and attention-grabbing.
The font appears designed to deliver maximum impact with a warm, rounded voice—combining simplified, geometric letterforms with substantial weight to read as bold, fun, and contemporary-retro.
The design favors clear silhouettes over fine detail: counters stay relatively open for the weight, and curves remain smooth and consistent across the set. The heavy mass and rounded corners make it visually stable in short bursts, while the dense color can become dominant in longer passages.