Sans Normal Apbaj 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Equip' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Mundial Narrow' by TipoType, and 'Soleil' by TypeTogether (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, neutral, modern, clean, friendly, efficient, clarity, versatility, neutrality, modernity, geometric, monolinear, open counters, even rhythm, rounded forms.
A clean sans with largely geometric construction and smooth, round bowls. Strokes appear monolinear with minimal modulation, and terminals are predominantly straight-cut, giving a crisp, even texture. Proportions are balanced with generous apertures and open counters; circular letters (O, Q, o) read as near-round, while straight-sided forms (E, F, H, N) stay firm and vertical. Spacing and rhythm feel steady and predictable, supporting clear word shapes in continuous text.
This font suits interface copy, dashboards, and product UI where consistent stroke weight and open counters help at small to medium sizes. It also works well for straightforward branding systems, wayfinding and signage, and clean editorial or presentation typography where a neutral, modern sans is needed.
The overall tone is neutral and contemporary, with a calm, matter-of-fact voice. Rounded forms add a mild friendliness without becoming playful, keeping the impression professional and unobtrusive.
The design appears intended to provide a dependable, general-purpose sans that prioritizes clarity and consistency. Its geometric underpinnings and restrained details suggest a focus on versatile everyday typography that stays out of the way while remaining readable.
Numerals are simple and highly legible, with clear differentiation between shapes (notably 6/8/9) and a straightforward, signage-like clarity. The lowercase includes a single-storey “a,” contributing to an approachable, modern feel.