Serif Contrasted Ullo 10 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, branding, posters, luxury, dramatic, refined, display impact, editorial tone, luxury branding, modern classic, hairline serifs, vertical stress, sharp terminals, crisp, elegant.
This serif face pairs extremely thick main strokes with razor-thin hairlines and needle-like serifs, producing a crisp, high-drama silhouette. The forms are upright with pronounced vertical stress and sharply cut terminals; joins are clean and largely unbracketed, emphasizing a sleek, chiseled look. Uppercase proportions feel stately and open, while the lowercase shows a slightly calligraphic rhythm with narrow hairline entry/exit strokes and compact bowls. Numerals follow the same contrast logic, with delicate connecting strokes and prominent weight transitions that read best at display sizes.
Best suited to large-scale typography such as headlines, mastheads, pull quotes, and poster titles where the hairlines can remain intact and the contrast can be appreciated. It also fits premium branding and packaging that benefit from an elegant, couture-like voice.
The overall tone is luxurious and editorial, with a runway and magazine sensibility. Its extreme contrast and sharp detailing create a poised, high-end voice that feels formal, stylish, and intentionally attention-grabbing rather than conversational.
The design appears intended as a modern display serif that amplifies contrast and sharpness to convey sophistication and impact. By minimizing bracketing and pushing hairlines to near-monolinear fineness, it aims for a contemporary, high-fashion interpretation of classic vertical-stress serif construction.
In text, the fine hairlines and spidery serifs create a shimmering texture that can appear delicate on light backgrounds, especially at smaller sizes. The design’s dramatic weight shifts and crisp terminals give strong word-shape definition in headings, while the thin strokes contribute to a refined, airy cadence.