Serif Contrasted Ulta 10 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Sahara Bodoni' by BA Graphics (names referenced only for comparison).
Keywords: magazine headlines, fashion branding, posters, packaging, mastheads, fashion, editorial, dramatic, luxury, theatrical, high impact, luxury tone, editorial voice, modern elegance, hairline serifs, vertical stress, crisp, sculpted, display.
This serif has a strongly sculpted, high-contrast build with thick vertical stems and extremely fine hairlines. Serifs are sharp and delicate with little to no bracketing, and many joins taper into pointed, knife-like terminals that create a faceted feel. Curves are generous but tightly controlled, with small counters and abrupt transitions that emphasize vertical stress. The overall rhythm is punchy and compact in the interior spaces, while the silhouettes remain expansive and attention-grabbing.
Best suited for display typography where the fine hairlines can be appreciated: magazine and web editorials, fashion and beauty branding, event posters, book covers, and premium packaging. It can work for short subheads or pull quotes when set with generous size and spacing, rather than long passages.
The tone is polished and high-drama, reading as fashion-forward and headline-driven. Its razor-thin details and bold main strokes suggest luxury and editorial authority, with a slightly theatrical, poster-like presence.
The design appears intended to deliver maximum contrast and elegance with a contemporary, cut-in detailing that heightens drama. It prioritizes striking silhouettes and refined hairline finishing for high-impact branding and editorial applications.
At large sizes the contrast and tapering joins create a distinctive sparkle; in dense settings the tight counters and hairlines can look busy, especially in complex shapes like S, g, and numerals with fine interior cuts. Uppercase forms feel particularly commanding, while lowercase maintains the same sharp, carved transitions for a consistent voice.