Sans Superellipse Kety 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Behover' by Martype co (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, sporty, dynamic, confident, retro, impact, speed, branding, display, condensed feel, rounded corners, slanted, compact.
A heavy, forward-slanted sans with compact proportions and rounded, superelliptical curves. Strokes are thick and largely uniform, with squared-off terminals softened by generous corner rounding, creating a streamlined, aerodynamic silhouette. Counters are tight and apertures are relatively closed, giving the design a dense, punchy color in text. The italic construction feels built-in rather than obliqued, with consistent angle and steady rhythm across capitals, lowercase, and numerals.
Best suited to short-to-medium headline settings where its dense weight and built-in slant can project speed and urgency. It works well for sports identities, event posters, promotional graphics, product packaging, and bold logo wordmarks, especially when a smooth, rounded industrial feel is desired.
The overall tone is energetic and performance-driven, combining a modern, engineered smoothness with a hint of retro display styling. It reads as assertive and fast, suited to messaging that wants impact without looking rough or distressed.
The design appears intended as a high-impact display sans that communicates motion and strength through a consistent italic angle, compact interiors, and softened squared forms. Its rounded superelliptical construction suggests a deliberate balance between toughness and approachability for contemporary branding and promotional use.
Diagonal stress and rounded-rectangle geometry are especially apparent in curved letters and numerals, where the shapes feel pulled forward while staying controlled and cohesive. Spacing appears intentionally compact, reinforcing a tight, headline-oriented texture.