Sans Normal Obnuw 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Dortmund' and 'Identidad' by Punchform, 'Core Sans A' by S-Core, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, approachability, display clarity, brand presence, rounded, chunky, soft corners, compact counters, poster-like.
A heavy, rounded sans with broad proportions and smooth, compact curves. Strokes are consistently thick with minimal modulation, producing sturdy shapes and dense interior counters. Terminals read mostly squared-off with subtle rounding, and the overall geometry favors simple circular bowls and straightforward joins. Spacing appears generous for the weight, helping letters remain distinct despite the strong, blocky color on the page.
Well-suited to large-scale settings where impact and clarity matter, such as headlines, posters, storefront or wayfinding signage, and bold brand marks. It can also work for short subheads or callouts in editorial layouts when paired with a lighter companion for body text.
The tone is bold and approachable, combining a confident display presence with a friendly softness from its rounded forms. It feels contemporary and energetic, with a slightly playful, headline-driven character rather than a quiet, text-first voice.
The design appears intended to deliver maximum impact with a friendly, rounded construction—prioritizing clear silhouettes and strong visual weight for display typography and attention-grabbing messaging.
In longer lines, the weight creates a strong typographic “wall,” so the face reads best with ample leading and breathing room. The numerals match the letters in mass and roundness, giving figures a similarly emphatic, poster-ready presence.