Sans Superellipse Osmab 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluset EF' and 'Bluset EF Pro' by Elsner+Flake; 'FF Info Display' by FontFont; and 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, punchy, playful, confident, approachability, impact, clarity, modernity, brand voice, rounded, soft corners, compact, sturdy, blocky.
A heavy, rounded sans with superellipse-like bowls and softened corners that keep the silhouette smooth while staying firmly structured. Strokes are broadly even, with minimal modulation, and terminals tend to end in squared-off, gently rounded cuts rather than sharp points. Counters are relatively open for the weight, and curves (C, G, O, Q, S) read as rounded rectangles more than perfect circles, giving a slightly condensed, sturdy rhythm. Lowercase forms are simple and robust, with single-storey a and g and a short-shouldered r; punctuation-like dots (i, j) appear round and prominent, and numerals share the same wide, solid construction.
Best suited for headlines, branding, packaging, and signage where a bold, friendly voice is needed. It can work for short-to-medium text settings when ample size and spacing are available, but its primary strength is in impactful display typography and logo-style wordmarks.
The overall tone is friendly and contemporary, with a soft, approachable geometry that still feels assertive at display sizes. Its rounded-rectangle curves and compact heft lend a cheerful, “product-forward” energy that can feel playful without becoming whimsical.
The font appears designed to deliver a modern geometric feel with softened edges, combining strong readability with an approachable, consumer-facing personality. Its superellipse-driven curves and sturdy proportions suggest an intention to look contemporary, clean, and energetic in prominent typographic roles.
The design emphasizes large, stable shapes and consistent mass, producing strong word images and clear silhouettes in headlines. Round letters retain a slightly squared geometry, and joins in letters like m, n, and w create a firm, blocky cadence that reinforces the font’s solid presence.