Sans Normal Neguv 15 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'AG Book W1G' by Berthold, 'Campeche' by Latinotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, playful, impact, approachability, modern branding, display emphasis, rounded, geometric, heavy, blocky, compact apertures.
This typeface is a heavy, rounded sans with broad proportions and a compact, even rhythm. Strokes are uniform and strongly weighted, with generous rounding at corners and terminals that keeps the overall texture smooth despite the mass. Counters are relatively tight and apertures tend to be small, producing dense silhouettes and strong word shapes. The lowercase shows single-storey forms (notably a and g) and a high, sturdy construction that holds up in large settings.
Best suited to display use where weight and width can deliver impact—headlines, posters, short marketing copy, packaging, and bold brand wordmarks. It can work for signage and UI accents when used sparingly, but the dense texture suggests avoiding long passages of small body text.
The tone is bold and assertive while staying approachable, combining a contemporary, geometric feel with soft rounding that reads friendly rather than aggressive. Its dense, punchy shapes give headlines a confident, attention-grabbing presence with a slightly playful character.
The design appears intended as a contemporary, high-impact sans that prioritizes strong presence and smooth, rounded geometry. It aims to be versatile for branding and promotional typography, delivering a compact, sturdy voice that remains friendly through softened details.
In continuous sample text the color is very dark and uniform, with minimal internal sparkle due to tight counters; this amplifies impact but can reduce clarity at smaller sizes. Circular letters like O and Q appear notably round and substantial, reinforcing the geometric backbone across the set.