Sans Normal Mini 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, titles, playful, punchy, chunky, retro, friendly, impact, personality, display, warmth, texture, rounded, blunt, soft corners, compact counters, stencil-like notches.
A heavy, rounded sans with broad proportions and a compact, blocky footprint. Strokes are thick and largely uniform, with smooth, bulbous curves on bowls and terminals that read as softened rather than sharply geometric. Many letters show distinctive triangular or rectangular "nicks" and wedge-like cut-ins at joins and terminals, creating a subtly carved, almost stencil-like texture without breaking the glyphs apart. Counters are small and enclosed, apertures tend to be tight, and overall spacing feels dense and assertive, producing strong color in text and very high impact in headlines.
Best suited to large sizes where the sculpted notches and rounded mass can be appreciated—display headlines, posters, product packaging, and bold branding marks. It also works well for playful editorial titles, event graphics, and attention-grabbing signage where a friendly but commanding presence is needed.
The font projects a playful, cartoonish confidence with a retro, poster-ready energy. Its exaggerated weight and rounded forms feel friendly and approachable, while the recurring cut-in details add grit and personality, giving it a lively, mischievous tone rather than a purely neutral one.
The design appears intended to deliver maximum visual impact with a warm, rounded silhouette, while adding character through repeated wedge cut-ins that prevent the heavy forms from feeling monotonous. It prioritizes personality and headline presence over neutrality, aiming for a distinctive, memorable texture in both single words and short text blocks.
The diagonal cut-ins introduce a rhythmic, handcrafted irregularity that becomes more noticeable in running text, where the notches create a patterned sparkle along edges. Numerals are similarly chunky and rounded, matching the letterforms and maintaining the same carved details for consistent texture.