Sans Normal Miry 5 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, playful, retro, blocky, friendly, impact, approachability, retro display, brand voice, rounded, soft corners, compact apertures, heavy punctuation, bulky.
This is a heavy, rounded sans with broad, slab-like strokes and softened corners. Shapes are built from chunky geometric forms with compact counters and relatively tight apertures, giving letters a dense, plug-in silhouette. Curves are generously rounded (notably in C, G, O, and S), while straight-sided characters keep blunt terminals and strong horizontals. Lowercase forms are similarly weighty and simplified, with sturdy bowls and short, thick joins; the overall rhythm is compact and highly uniform across the set.
Best suited to display typography where mass and presence are an advantage: headlines, posters, logos, packaging, and bold signage. It also works well for short UI or social graphics where a friendly, high-impact voice is needed, but is less ideal for long passages or small text due to tight counters and dense color.
The tone is loud and approachable, combining a retro display feel with a friendly, cartoonish solidity. Its chunky geometry reads as confident and attention-grabbing, making it feel more playful than corporate despite its strong, stable construction.
The likely intention is to deliver maximum visual weight with rounded, geometric simplicity—prioritizing impact, warmth, and quick recognition over delicate detail. It appears designed to hold up in large-scale applications and to project a bold, upbeat personality.
The design leans on small internal spaces and heavy joins, which increases impact but reduces fine-detail clarity at smaller sizes. Round characters and numerals appear especially bold and compact, creating strong "ink" presence in headlines and short bursts of text.