Sans Normal Ogso 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Pluto' and 'Pluto Sans' by HVD Fonts and 'Conneqt' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, confident, retro, impact, approachability, simplicity, display clarity, rounded, soft, chunky, compact, bubbly.
A heavy, rounded sans with broad, uniform strokes and smoothly curved terminals. Letterforms lean toward circular construction, with generous bowls and tight interior counters that create a dense, punchy texture. Corners are softened rather than sharp, and curves dominate over straight segments, producing an overall “chunky” silhouette. The spacing and proportions feel built for impact at large sizes, with sturdy shapes that hold together as solid blocks of black.
Best suited to headlines, display typography, and short bursts of copy where boldness and friendliness are desirable. It fits branding and packaging that want a rounded, approachable voice, and it can work well for signage or callouts where clarity and visual weight are priorities.
The tone is upbeat and approachable, combining strong presence with soft, friendly geometry. Its rounded forms and thick strokes give it a playful, poster-like character that can read as casual and welcoming while still feeling assertive.
The design appears intended as a high-impact display sans that pairs strong weight with rounded, inviting shapes. Its consistent stroke behavior and simple, circular construction suggest a focus on legibility and personality in large-format use rather than delicate text settings.
The lowercase shows single-storey forms (notably the a and g), reinforcing an informal, contemporary feel. Round letters like o/c/e stay very circular, while diagonals (v/w/x/y) are hefty and stable, keeping the rhythm consistently bold across mixed-case text and numerals.