Slab Contrasted Susa 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagom' by Fenotype, 'Egyptian Slate' by Monotype, and 'Gintona Slab' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, rugged, friendly, athletic, impact, display, heritage, ruggedness, legibility, blocky, bracketed, ink-trap, softened, sturdy.
A heavy, block-forward slab serif with broad proportions, compact counters, and strongly bracketed rectangular serifs. Strokes stay dense and even, with subtle contrast that shows most in curved joins and interior shaping. The design features squared terminals, slightly softened corners, and occasional notch-like ink-trap details where strokes meet, helping the dark weight stay crisp. Lowercase forms are sturdy and round-shouldered (notably in a, e, g), with a substantial baseline presence and tight internal space at smaller apertures.
Best suited to headlines, posters, and branding where maximum impact and presence are needed. It also fits packaging and signage that benefits from a robust, vintage-leaning slab serif with high visual authority, especially at medium to large sizes.
The overall tone is bold and unmissable, blending a vintage collegiate/wood-type feel with a pragmatic, workmanlike solidity. It reads as assertive and dependable rather than elegant, with a friendly warmth coming from the rounded curves and bracketed serifs.
Likely designed to deliver a powerful, attention-grabbing slab serif voice with a classic, traditional structure, optimized for strong silhouettes and high-impact display typography while keeping curves and joins readable at heavy weight.
In text, the strong color and wide stance create a loud, poster-ready rhythm, while the pronounced serifs and compact counters can make long passages feel dense. The numerals match the same hefty, squared-off construction, reinforcing a uniform, sturdy texture across letters and figures.