Sans Normal Oslef 10 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Referenz Grotesk' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, punchy, impact, clarity, modern branding, approachability, simplicity, rounded, geometric, compact, sturdy, high-impact.
A heavy, geometric sans with rounded, near-circular bowls and clean, unmodulated terminals. Curves are smooth and generous, while verticals and horizontals feel blocky and stable, giving a strong, even texture across lines. Counters are relatively tight for the weight, and joins are crisp, producing a compact, high-density rhythm that holds together well at large sizes. Uppercase forms read stout and architectural; lowercase forms keep a simple, single-storey construction where visible (notably the a and g), reinforcing an approachable, contemporary silhouette.
Best suited for headlines, posters, branding marks, packaging, and other display contexts where weight and simple geometry create instant visibility. It can also work for short UI labels or signage when a compact, high-impact voice is desired, especially at larger sizes.
The overall tone is bold and assertive without feeling sharp or aggressive, thanks to the rounded geometry. It conveys a contemporary, accessible confidence—good for brands that want to feel straightforward, energetic, and friendly at the same time.
The type appears intended to deliver maximum visual punch through a simplified geometric construction, combining sturdy structure with rounded forms to stay approachable. It favors bold, contemporary communication where recognition and presence are the priority.
The design maintains a consistent geometric logic across letters and numerals, with broad strokes and smooth curves dominating the impression. The letterforms prioritize immediate impact and clarity over airy openness, yielding a strong presence in headlines and short blocks of text.