Sans Normal Lirey 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Panton' by Fontfabric, 'FS Industrie' by Fontsmith, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, dynamic, modern, punchy, impact, motion, promotion, display, slanted, rounded, compact, blocky, high-impact.
A heavy, slanted sans with compact proportions and rounded, closed counters. Strokes stay broadly uniform, creating solid, high-ink forms with a steady rhythm and minimal modulation. Curves are smooth and geometric-leaning, while joins and terminals read as clean and blunt rather than calligraphic. The overall texture is dense and strongly cohesive, with letterforms that maintain clarity through bold interior shapes and simplified construction.
Best suited for display applications where strong presence is needed: headlines, posters, signage, and bold brand moments. It can work well for sports and fitness communications, product packaging, and promotional graphics where a compact, forceful typographic voice helps carry the message. For long passages, the dense weight and slant may be more effective as emphasis or short blocks of copy than as body text.
The tone is energetic and assertive, with a forward-leaning stance that suggests speed and motion. Its weight and compact silhouettes give it a confident, promotional feel suited to bold messaging and attention-grabbing headlines. The overall impression is contemporary and practical, leaning toward sporty and industrial rather than delicate or formal.
The design appears intended to deliver a modern, high-impact sans voice with a built-in sense of motion. By combining heavy stroke mass, rounded internal shapes, and a consistent slant, it aims for immediate readability at large sizes while projecting energy and confidence.
In the sample text, the strong slant and heavy color create pronounced emphasis, especially in short phrases. Numerals and capitals appear built for impact, with rounded bowls and sturdy diagonals that keep forms stable at display sizes.