Sans Normal Likir 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Milo' by FontFont, 'Quire Sans' by Monotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, energetic, casual, punchy, emphasis, momentum, impact, approachability, modernity, rounded, slanted, compact, chunky, high-impact.
A heavy, forward-slanted sans with rounded, soft corners and a sturdy, low-contrast build. Curves are broadly drawn and counters stay open, giving the shapes a clear silhouette even at smaller sizes. The stroke terminals tend to be blunt and slightly tapered by the slant, creating a rhythmic, right-leaning momentum across words. Numerals and capitals read solid and compact, with consistent weight distribution and a smooth, contemporary geometry.
Best suited to short, attention-grabbing text such as headlines, posters, and campaign graphics where a bold, slanted voice helps convey urgency and momentum. It can work well in branding and packaging that wants a friendly but forceful presence, and in sports or lifestyle contexts where energy and motion are key.
The overall tone feels upbeat and assertive, with a sporty, informal confidence. The slant adds speed and emphasis, while the rounded construction keeps it approachable rather than aggressive. It suggests motion, enthusiasm, and a modern, everyday friendliness.
The design appears intended to deliver strong emphasis with a fast, dynamic slant while keeping forms rounded and accessible. Its simplified, solid construction prioritizes legibility and impact over fine detail, aiming for a contemporary display voice that feels energetic and approachable.
The spacing and letterfit appear geared toward tight, impactful setting, with a strong color on the page. Round letters (O, C, G) maintain smooth curves, while diagonals (A, V, W, X) feel sturdy and deliberately simplified to preserve weight and clarity.