Sans Superellipse Hodah 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Magnitudes' by DuoType, 'Panton' by Fontfabric, and 'Palestina' by Tipo (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, industrial, retro, sturdy, sporty, friendly, impact, branding, retro flavor, geometric consistency, blocky, rounded corners, chunky, compact, high impact.
A heavy, block-built sans with rounded-rectangle construction and softened corners throughout. Curves read as superelliptical rather than circular, giving bowls and counters a squared, machined feel. Strokes are consistently thick with minimal modulation, and terminals are flat or softly clipped, creating a crisp, poster-ready silhouette. Spacing and proportions feel compact, with wide feet and broad joins that keep shapes stable at large sizes; numerals and capitals share the same robust, geometric rhythm.
Best suited for headlines, posters, labels, and signage where strong shape recognition and visual punch matter. It also fits logo marks, sports/club identities, product packaging, and anything that benefits from a rugged geometric voice, especially at medium-to-large sizes.
The tone is bold and confident with a distinctly industrial, retro flavor—more factory signage and team branding than corporate neutrality. Its rounded corners keep the weight from feeling harsh, adding an approachable, slightly playful edge while remaining tough and utilitarian.
The design appears aimed at delivering maximum impact with a cohesive rounded-rect geometry, echoing vintage industrial and athletic lettering while staying clean and modern enough for contemporary branding.
Letterforms lean on squared counters (notably in A, B, D, O, Q) and short, firm crossbars, reinforcing a condensed, badge-like texture in lines of text. The lowercase maintains the same block geometry as the uppercase, which helps consistency in display settings but makes it feel intentionally stylized rather than text-oriented.