Sans Normal Dulof 7 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, editorial, clean, neutral, modern, friendly, clarity, versatility, modern utility, neutrality, geometric, open, airy, minimal, crisp.
A clean, geometric sans with open counters and smoothly rounded curves paired with straight, even strokes. Proportions are generously set with ample spacing and a steady baseline rhythm; round letters like O/C/G read as near-circular, while verticals and horizontals keep a consistent, low-contrast texture. Terminals are plain and unembellished, and joins are straightforward, giving both uppercase and lowercase a tidy, engineered feel. Numerals follow the same simple construction, with clear, readable shapes that sit comfortably alongside the letters.
This font works well for interface text, product pages, and wayfinding where clarity at a glance matters. Its clean geometry and generous proportions also suit modern branding, short headlines, and editorial subheads where a neutral, contemporary sans is desired.
The overall tone is calm and matter-of-fact, with a contemporary clarity that feels approachable rather than formal. Its geometric neatness suggests a modern, utilitarian voice suited to straightforward communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clear silhouettes and an even typographic color. Its restrained detailing and geometric construction aim to stay neutral, supporting a wide range of layouts without calling attention to itself.
The design leans on circular construction for bowls and counters, creating a uniform color in text. Uppercase forms are crisp and roomy, while lowercase maintains a simple, legible skeleton that stays consistent across the alphabet and figures.