Sans Normal Lidav 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type; 'Famiar' by Mans Greback; and 'Byker', 'Facto', and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display advertising, sporty, dynamic, loud, confident, modern, impact, speed, modern utility, headline emphasis, brand punch, oblique, heavy, blocky, rounded, compact.
A heavy oblique sans with broad proportions and rounded, softened corners. Strokes are sturdy and largely uniform, giving the letters a dense, block-like presence with smooth, circular counters. Terminals are mostly clean and blunt, while curves (notably in O, C, G, and S) stay full and open. The overall rhythm is tight and forceful, with a consistent rightward slant and stable, geometric construction that favors clarity at large sizes.
Best suited to display settings where strong emphasis is desired—headlines, posters, promotional graphics, and branding that benefits from an energetic, sporty voice. It also works well for packaging callouts and short, high-impact messaging where boldness and slant add motion.
The font projects momentum and assertiveness, with a punchy, athletic tone that feels geared toward impact. Its bold oblique stance reads as energetic and contemporary, leaning more toward headline urgency than quiet neutrality.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure, using an oblique angle and rounded forms to feel fast, modern, and approachable while remaining highly legible in large-scale use.
Lowercase forms are simple and sturdy, with single-storey a and g and a compact, functional feel. The numerals match the same heavy, rounded structure, maintaining consistent color and presence in mixed text. In longer lines, the weight and slant create a strong texture that can dominate the page, emphasizing emphasis and immediacy.