Sans Other Asmib 10 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Syabil' by Eko Bimantara, 'Carnas' and 'Croma Sans' by Hoftype, 'Roihu' by Melvastype, 'Modal' by Schriftlabor, 'Nogal' by TipoType, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, bouncy, friendly, chunky, quirky, playfulness, approachability, handmade feel, display impact, distinctiveness, geometric, rounded, soft corners, irregular rhythm, cartoonish.
A heavy, blocky sans with soft corners and subtly irregular construction across glyphs. Strokes are monolinear and dense, with generous counters and wide, rounded bowls that keep forms open despite the weight. The baseline and verticals feel slightly unsettled, creating a hand-cut, wobbly rhythm rather than strict geometric precision. Lowercase forms are compact and sturdy with a high x-height and short ascenders/descenders, while numerals are broad and simplified for strong silhouettes.
Best suited to attention-grabbing display settings such as posters, event graphics, packaging, and playful branding where personality is more important than neutrality. It also works well for short UI labels or stickers/badges when a friendly, informal voice is desired, but the dense weight favors larger sizes over extended reading.
The overall tone is upbeat and informal, with a toy-like, cut-paper energy that reads as approachable rather than technical. Its slight irregularity adds humor and warmth, giving headlines a lively, conversational presence.
The design appears intended to deliver a bold, approachable sans with a handcrafted, slightly wonky rhythm—combining sturdy geometry with playful irregularity to feel energetic and distinctive in display typography.
The font holds together as a coherent family of shapes while allowing noticeable per-letter quirks, especially in diagonals and terminals. Spacing in text appears intentionally loose and buoyant, helping heavy forms avoid looking cramped at display sizes.