Sans Normal Lorat 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor; and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, friendly, energetic, modern, impact, momentum, approachability, display, rounded, slanted, compact, blocky, soft corners.
A heavy, right-slanted sans with rounded, well-contained curves and broadly uniform stroke weight. Counters are relatively small and tightly shaped, giving letters a compact, punchy color on the page. Terminals are mostly blunt and smoothly finished, while joins and shoulders stay sturdy and simplified for clarity at display sizes. Proportions lean slightly condensed in many glyphs, with consistent, geometric roundness in forms like O, C, and e, and a single-storey a and g contributing to an informal, contemporary texture.
Best suited to headlines, short emphatic statements, and identity work where strong presence is needed. It performs well for sports and entertainment graphics, packaging callouts, and promotional materials, and can also work for UI banners or feature labels when used with generous spacing.
The overall tone is bold and upbeat, with a sporty, poster-like confidence. The italic slant and compact shapes create forward motion and urgency, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a friendly, contemporary voice—combining a strong, compact build with an energetic slant for motion and emphasis.
In all-caps and numerals the face reads particularly strong, with a solid, uniform rhythm and minimal delicate detailing. The lowercase maintains a tight set and sturdy apertures, so it favors impact over airy openness, especially in dense settings.