Sans Normal Obdag 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Interval Next' and 'Magnetic Pro' by Mostardesign (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, playful, bold, retro, sporty, impact, approachability, display clarity, brand presence, rounded, chunky, soft corners, compact counters, blocky.
This typeface uses heavy, compact strokes with broad proportions and smoothly rounded joins. Curves are built from full, even bowls and arcs, while terminals tend toward squared or softly blunted ends, producing a blocky but not sharp silhouette. Counters are relatively small for the weight, giving letters a dense, punchy color on the page. The lowercase has simple, sturdy construction (single-storey a and g), with consistent stroke behavior and a steady rhythm that reads clearly in large settings.
It performs best where high impact is needed: posters, headlines, packaging, and bold brand marks that benefit from a friendly, chunky voice. It also suits signage and short display lines where its dense color and rounded forms remain clear and recognizable.
The overall tone is friendly and energetic, with a casual confidence that feels modern-retro. Its rounded massing and sturdy shapes convey approachability and warmth while still projecting impact and immediacy.
The design appears intended to deliver maximum visual punch with approachable, rounded geometry—pairing assertive weight with an easygoing, contemporary character for display-driven typography.
Capitals lean toward geometric, sign-like forms, and the numerals match the same sturdy, rounded logic, maintaining strong consistency across the set. The font’s dense counters and broad letterforms create strong presence, so spacing and line length will noticeably influence texture in paragraph settings.