Sans Superellipse Ugrag 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Fusion Collection' by Blaze Type, 'Cairoli Now' by Italiantype, 'Navine' by OneSevenPointFive, 'PT Filter' by Paavola Type Studio, 'Hype Vol 1' by Positype, 'Eastlane' by Stawix, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, energetic, techy, impact, motion, modernization, approachability, rounded, oblique, squared, compact, smooth.
A heavy, slanted sans with rounded-rectangle construction and soft corners throughout. Strokes stay largely uniform, with broad curves that resolve into squarish counters and terminals, creating a clean, superellipse rhythm. Uppercase forms are broad and stable, while lowercase keeps compact bowls and short, sturdy joins; apertures tend to be controlled rather than wide open. Numerals follow the same rounded-squared logic with substantial weight and a slightly compressed interior space.
Best suited to headlines, short paragraphs, and display typography where strong presence and momentum are desired. It can work well for branding systems, sports and fitness communications, packaging, and UI/tech marketing that benefits from a rounded yet forceful voice.
The overall tone feels assertive and fast, with the oblique stance adding motion and urgency. Its rounded corners keep it friendly and approachable, while the dense color and squared curves read as contemporary and performance-oriented.
The design appears intended to deliver a bold, forward-leaning sans with a rounded-square skeleton—balancing friendliness with impact. Its consistent superellipse geometry suggests an emphasis on modernity, speed, and visual cohesion across letters and numbers.
Spacing appears designed to hold a strong, continuous texture in lines of text, with the italic angle and broad forms producing a forward-leaning flow. The design’s consistent rounding and squarish counters give it a distinctive, engineered look that stays coherent from caps to lowercase to figures.