Sans Normal Madas 11 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Annonce' by Canada Type, 'Manufacturer JNL' by Jeff Levine, and 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: sports branding, headline, poster, packaging, title cards, sporty, dynamic, assertive, techy, modern, impact, motion, modernity, readability, branding, oblique, rounded, chunky, streamlined, compact counters.
A heavy, oblique sans with broad proportions and rounded, aerodynamic shaping. Strokes are thick and clean with softly curved joins and terminals that often angle forward, creating a continuous right-leaning flow. Counters are compact and largely oval, with a generally uniform stroke feel and only modest modulation from curves to straights. The uppercase is built from wide, sturdy forms, while the lowercase keeps a single-storey a and g and uses simple, utilitarian construction that stays legible at display sizes.
Best suited to headlines, branding, and short punchy copy where speed and strength are the message—sports identities, fitness or automotive graphics, esports and tech-forward campaigns, packaging callouts, and title cards. Its density and slant make it less ideal for long-form text, but it performs well for large-scale signage and attention-grabbing display typography.
The overall tone is fast and forward-leaning, with a strong, competitive energy. Its wide stance and slanted posture read as contemporary and performance-oriented, suggesting motion and impact rather than neutrality. The rounded geometry keeps it approachable while the dense weight adds confidence and urgency.
The design appears intended to deliver maximum impact with a sense of motion: a wide, weighty construction paired with an oblique stance and rounded, streamlined details. It balances aggressiveness with smooth curves to stay readable and modern while projecting energy.
Letterforms emphasize horizontal momentum: crossbars and arms tend to extend broadly, and several shapes use angled cuts that sharpen the silhouette without becoming decorative. Numerals are similarly wide and bold, with the 0 close to an oval and the 1 kept minimal, reinforcing the streamlined, no-nonsense character.