Sans Normal Alnug 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Energy Grotesk' by Tall Chai (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, brand voice, versatility, rounded, soft corners, geometric, open counters, high legibility.
A rounded, geometric sans with sturdy strokes and smoothly drawn curves. The letterforms show softened terminals and gently radiused corners, giving the shapes a polished, contemporary feel rather than sharp, technical edges. Proportions are generous with roomy bowls and open apertures, and the overall rhythm reads even and stable across caps, lowercase, and numerals. The lowercase is built from simple circular and vertical structures, while capitals maintain broad, confident silhouettes with consistent stroke behavior.
This font suits brand identities, packaging, and digital or print headlines where a confident, friendly sans is needed. Its rounded construction and open forms also make it effective for signage and UI callouts, particularly where clarity and a welcoming tone are priorities.
The tone is friendly and contemporary, balancing a straightforward, no-nonsense structure with soft, welcoming contours. It feels approachable and slightly playful without turning informal, making it suitable for brands that want to appear modern and human.
The design appears intended to deliver a modern geometric sans that feels strong and readable while softening the overall impression through rounded terminals and corners. It aims for a versatile, contemporary voice that can carry both brand-forward display use and clear short-form text.
The figures follow the same rounded, geometric logic as the letters, producing a cohesive texture in mixed text and numerals. In the sample paragraph, the type stays clear at display sizes and holds a smooth, uniform color across lines.