Sans Superellipse Hirit 12 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Motel Xenia' by Fenotype, 'FF Good' by FontFont, 'CF Blast Gothic' by Fonts.GR, 'Prelo Compressed' by Monotype, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, industrial, authoritative, compact, functional, sporty, space saving, high impact, bold display, modern utility, strong branding, condensed, blocky, squared, rounded corners.
This typeface is a condensed, heavy sans with squared, superellipse-like curves and rounded corners that keep the forms compact and sturdy. Strokes are largely uniform, with straight-sided verticals and flattened rounds that create a tight, efficient rhythm. Apertures tend to be small and counters are compact, boosting density; terminals are clean and mostly horizontal/vertical with minimal modulation. The lowercase shows simple, utilitarian construction with a single-storey a and g, and the figures match the same condensed, block-forward proportions for a consistent texture in mixed settings.
Best suited to headlines, posters, and signage where compact width and high visual impact are desirable. It can also work well for sports branding, product packaging, and condensed title treatments where a dense, commanding typographic color helps text hold its ground.
The overall tone is forceful and pragmatic, with a compressed stance that feels assertive and space-efficient. Its squared rounds and dense color suggest an industrial, no-nonsense voice suited to bold messaging rather than delicate nuance.
The design appears intended to deliver maximum impact in minimal horizontal space, using squared, rounded-rectangle geometry to keep forms bold, stable, and highly legible at display sizes. The consistent stroke weight and simplified lowercase/figure structures reinforce a practical, modern utility.
The narrow set width and tight internal spaces make the face read as a solid column of black at smaller sizes, while the superelliptical rounding keeps it from feeling harsh. In all-caps and headline settings, the compact geometry produces a strong vertical cadence and a distinctly poster-like presence.