Sans Superellipse Higiz 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, industrial, poster, assertive, retro, space saving, high impact, strong silhouette, geometric cohesion, compressed, blocky, squared, rounded, condensed.
A compact, heavy sans with tightly constrained horizontal space and a tall, sturdy vertical build. Letterforms are constructed from rounded-rectangle geometry: curves resolve into squarish bowls and softened corners, while terminals read as blunt and decisively cut. The stroke is consistently thick with little visible modulation, producing dense counters and a strong black silhouette. Spacing is economical and the rhythm is punchy, with occasional glyph-to-glyph width variation (notably in wider rounded forms) that keeps the texture from feeling strictly monospaced.
Best suited to large-size applications where density and punch are assets: posters, bold headlines, packaging, badges, and short brand lockups. It also works well for signage-style text and compact titling where horizontal space is limited and a strong silhouette is desired.
The overall tone is loud and functional—more about impact than refinement. Its squared rounds and compressed stance evoke industrial labeling and mid-century display typography, giving headlines a confident, no-nonsense presence.
The design appears intended to maximize visual impact in tight widths by combining extreme weight with a compressed footprint and squared, rounded geometry. It prioritizes a consistent, high-density texture and quick recognition at display sizes over delicate detail.
Uppercase forms feel especially architectural, with narrow apertures and vertically emphasized shapes; round letters like O/Q read as squarish ovals, and the Q’s tail is minimal. Numerals follow the same condensed, block-driven logic for a uniform, sign-like set.