Sans Superellipse Hinih 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Sharp Sans Condensed' by Monotype, and 'Mynor' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, compact, industrial, contemporary, assertive, space saving, strong voice, modern utility, brand impact, blocky, rounded corners, tight apertures, sturdy, high impact.
This typeface is built from compact, heavy strokes with squared-off curves and softly rounded corners, giving many letters a superelliptical, rounded-rectangle footprint. Counters and apertures are relatively tight, and joins are clean and sturdy, producing a dense texture in words. The overall rhythm is uniform and upright, with short extenders and simple, no-nonsense construction that stays consistent across caps, lowercase, and numerals.
It performs best in large sizes where its dense construction and tight counters remain clear—headlines, posters, logos/wordmarks, packaging, and short bursts of UI or wayfinding text. It’s especially suited to contexts that need a forceful, space-efficient voice without resorting to sharp or spiky forms.
The tone is direct and utilitarian—confident, condensed, and built for impact. Its rounded-block geometry softens the aggressiveness of the weight, creating a modern, industrial feel that reads as practical rather than decorative.
The design appears intended to deliver maximum presence in minimal horizontal space, using rounded-rectangle shapes to keep the boldness controlled and contemporary. Consistent stroke behavior and simplified forms suggest an emphasis on clarity, cohesion, and strong branding performance in display settings.
In the text sample, the narrow proportions and tight internal spaces create a strong vertical emphasis and a compact word shape. Round characters like O/C/G appear more squarish than circular, and the numerals follow the same stout, simplified geometry, helping mixed text feel cohesive.