Sans Normal Lomiy 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'FF Infra' by FontFont, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, assertive, sporty, modern, dynamic, friendly, impact, momentum, approachability, modernity, rounded, compact, chunky, geometric, punchy.
This typeface is a heavy, forward-leaning sans with broad proportions and rounded, geometric construction. Strokes stay largely even in thickness, giving the letters a solid, blocky presence, while counters are generous and cleanly cut for clarity at display sizes. Curves are smooth and circular (notably in O, C, and G), and terminals are generally blunt with softly rounded joins, producing a cohesive, contemporary rhythm. The overall spacing reads slightly tight and energetic, with forms that feel sturdy and compact rather than airy.
It works best in short, high-impact settings such as headlines, posters, sports-related branding, and promotional graphics where bold color blocks and large type are needed. The sturdy shapes and open counters also make it suitable for packaging or signage when set at medium-to-large sizes.
The font conveys confidence and momentum, combining a sporty, headline-ready punch with an approachable softness from its rounded shapes. Its slanted stance adds urgency and motion, making it feel active and promotional rather than formal or editorial.
The design appears intended to deliver a modern, energetic display voice that remains friendly and readable. By pairing wide, rounded geometry with a consistent heavy stroke and an italic slant, it aims to maximize impact while keeping forms simple and versatile.
Uppercase letters are strong and simplified, with a clear geometric logic, while the lowercase maintains the same chunky, rounded voice and stays highly legible in the sample text. Numerals match the weight and width of the alphabet, reading bold and attention-grabbing with smooth curves and stable, straightforward silhouettes.