Sans Normal Likes 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Pastoral' and 'FF Sanuk' by FontFont, 'Dobra' by Monotype, and 'Auto Pro' by Underware (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, punchy, retro, informal, friendly, impact, approachability, motion, display voice, retro cue, chunky, rounded, bouncy, tilted, soft corners.
A heavy, slanted sans with chunky, rounded forms and softened corners that keep the silhouette friendly rather than harsh. Curves are broad and full, while straight strokes are thick and slightly tapered in places, creating a lively, hand-cut rhythm without looking truly handwritten. Counters are generally open for the weight, and the set shows noticeable per-glyph width differences that contribute to an energetic, uneven texture in words. The overall construction favors simple geometric shapes, with compact joins and sturdy terminals that hold up well at display sizes.
Best suited to short, high-impact settings such as posters, headlines, titles, packaging, and bold brand marks where the weight and tilt can do the talking. It can also work for playful signage and social graphics, especially when a friendly, retro-leaning display voice is desired.
The tone is upbeat and attention-grabbing, with a casual, slightly vintage feel reminiscent of bold signage and playful packaging. Its forward lean and bouncy proportions add motion and attitude, making text feel animated and friendly rather than formal or technical.
The design appears intended to deliver maximum visual impact with a warm, approachable personality, combining bold massing with rounded geometry and a dynamic slant. Its variable widths and buoyant shapes suggest a goal of creating lively, characterful typography for display-led communication.
In continuous text the dark color is strong and the slant creates a pronounced rightward flow, so spacing and line breaks become part of the visual voice. The numerals match the same chunky, rounded logic and read as confident, poster-like figures.