Sans Normal Itmey 12 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Gelegar' by Locomotype and 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, punchy, retro, sporty, confident, high impact, friendly display, brand presence, retro tone, headline clarity, rounded, blocky, soft corners, sturdy, compact counters.
A heavy, wide sans with rounded geometry and softened corners throughout. Strokes are uniform and dense, with compact internal counters and broad, stable horizontals that create a strong, poster-like texture. Curves are smooth and bowl shapes are generously inflated, while joins and terminals tend to finish bluntly rather than tapering, keeping the rhythm consistent at display sizes. The lowercase shows single-storey forms and simplified construction, supporting a bold, clean silhouette.
Best suited to headlines, large-format graphics, and short statements where weight and width can carry the message. It works well for branding and packaging that needs a bold, friendly presence, and for sporty or entertainment-oriented communication where high visibility matters.
The overall tone is upbeat and assertive, with a friendly softness coming from the rounded shapes and generous widths. It reads as energetic and slightly retro, balancing approachability with impact for attention-grabbing headlines.
The design appears intended to deliver maximum impact with a warm, rounded sans personality, prioritizing bold silhouettes and consistent rhythm for display settings. Its simplified forms and broad proportions suggest a focus on legibility at large sizes and on creating a distinctive, confident typographic voice.
Because of the tight counters and thick joins, spacing and word shapes become visually dominant, especially in dense lines of text. Numerals and capitals maintain the same broad, solid presence, reinforcing a cohesive, high-impact voice across mixed content.