Sans Normal Boguz 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans' by Hoftype and 'Accia Sans' by Mint Type (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, modern, clean, approachable, workhorse, neutral utility, clear reading, modern branding, systemlike consistency, geometric, rounded, open apertures, plain, unembellished.
A clean sans with largely geometric construction and smooth, even stroke thickness. Curves are broad and round (notably in C, O, S, and the bowls), while straight-sided forms keep a steady, controlled rhythm. Uppercase proportions are balanced and simple, with a straightforward A and wide, open counters; the Q uses a short diagonal tail. Lowercase is similarly plain and readable, featuring a double-storey a, a compact shoulder on r, and a single-storey g with a rounded ear and generous bowl. Numerals are clear and contemporary, with an open 4 and rounded 3/6/9 forms that match the overall softness of the curves.
Well-suited to interface typography and everyday reading sizes where consistent texture and legibility matter. It also fits straightforward editorial layouts, wayfinding and informational signage, and presentation materials that need a modern, unobtrusive sans.
The tone is neutral and contemporary, aiming for clarity rather than personality. Its rounded geometry and steady rhythm feel friendly and practical, while remaining restrained enough for general-purpose settings.
The design appears intended as a dependable, general-purpose sans built around simple geometry and even color on the page. It prioritizes clarity and consistency across uppercase, lowercase, and numerals for flexible use in both short and extended text.
Spacing appears even and unforced in the text sample, supporting continuous reading. Terminals are predominantly straight or softly rounded, and the design avoids sharp calligraphic cues, reinforcing a consistent, utilitarian texture across mixed case and figures.