Sans Normal Osbab 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gilam' by Fontfabric, 'Orgon Plan' by Hoftype, 'Prelo Pro' by Monotype, 'NuOrder' by The Northern Block, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, straightforward, warmth, impact, clarity, modernity, legibility, rounded, clean, sturdy, soft corners, wide counters.
A heavy, rounded sans with compact, sturdy letterforms and generously curved bowls. Strokes are largely monolinear with soft joins and smoothly finished terminals, producing a dense, even texture in paragraphs. Counters are open and round, and overall proportions feel slightly wide with stable verticals and minimal tapering. Numerals follow the same robust construction, reading clearly with simple, geometric shapes.
Well suited to headlines, short blocks of display text, posters, and brand applications where strong presence and friendly geometry are desirable. It can also work for signage and packaging that need quick readability, especially at medium-to-large sizes.
The overall tone is friendly and contemporary, with a confident, easygoing presence. Rounded curves and softened edges make it feel approachable and informal while still staying clean and matter-of-fact. The weight gives it a bold, attention-holding voice suited to punchy messaging.
The design appears intended to deliver a modern, approachable sans voice with strong legibility and a compact, high-impact silhouette. Its rounded construction and even stroke weight suggest an emphasis on clarity, warmth, and dependable visual consistency in prominent typographic roles.
At larger sizes the rounded geometry is especially apparent, while in text settings the consistent stroke weight creates strong color and high visibility. The design favors clarity over finesse, prioritizing smooth curves, simple forms, and a steady rhythm across lines.