Sans Normal Remar 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah' and 'Oktah Neue' by Groteskly Yours and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, approachability, display impact, brand clarity, modern simplicity, rounded, soft corners, geometric, compact, high impact.
A heavy, rounded sans with smooth curves and softened corners that keep the texture friendly despite its dark color. Counters are generally open and circular-to-oval, with even stroke weight and minimal modulation. Proportions lean compact with sturdy verticals and broad, stable shapes; terminals are blunt and clean rather than tapered. The lowercase shows a single-storey a and g, a short-armed r, and a squared t with a simple crossbar, while figures are wide and solid with clear separation between forms.
Best suited to headlines, logos, packaging, and display typography where a strong, friendly voice is needed. It can work for short UI labels or signage when set with enough spacing, but its heavy color makes it more effective for titles, callouts, and marketing copy than for long-form reading.
The overall tone is upbeat and approachable, pairing geometric simplicity with a soft, welcoming edge. Its weight and compact rhythm make it feel assertive and contemporary, suited to cheerful branding and punchy statements rather than quiet editorial settings.
The design appears intended to deliver a modern, high-impact sans that remains personable through rounded geometry and simple, familiar letterforms. It aims for dependable legibility at display sizes while projecting an energetic, welcoming character.
In text, the dense color and rounded joins create a smooth, continuous rhythm that reads best with comfortable tracking and ample line spacing. The shapes prioritize clarity and impact, with generous apertures and uncomplicated construction that stays consistent across letters and numerals.