Sans Normal Afmor 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Panton' by Fontfabric, 'Brix Sans' by HVD Fonts, 'Grotesco' by Latinotype, and 'PF Das Grotesk Pro' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, modern, confident, energetic, emphasis, motion, impact, modernity, clarity, oblique, rounded, geometric, clean, punchy.
A slanted sans with robust, low-contrast strokes and smooth, rounded curves. The letterforms lean consistently forward with a slightly geometric construction—round counters, firm terminals, and simplified joins that keep the silhouette clean at larger sizes. Uppercase shapes feel compact and steady, while the lowercase shows a more rhythmic flow with single-storey forms and open apertures that maintain clarity in continuous text. Numerals are sturdy and legible, matching the same forward-leaning, cohesive stroke logic.
Well-suited for attention-driven applications such as headlines, short subheads, posters, and branding where a sense of speed and modernity is helpful. It can also work for product packaging and promotional graphics, especially when set at medium-to-large sizes where the bold, oblique forms deliver strong visual presence.
The overall tone is fast and assertive, with an energetic slant that suggests motion and urgency. Its solid weight and clean, rounded geometry read as contemporary and functional, giving it a confident, sporty voice rather than a delicate or formal one.
The design appears intended to provide a modern, high-impact italic sans for display use, combining rounded, geometric forms with a strong forward lean to communicate motion and confidence while remaining clean and legible.
The italic angle is pronounced enough to create momentum without becoming cursive, keeping the texture distinctly sans. Spacing appears even and the shapes stay consistent across cases, producing a uniform, high-impact typographic color in paragraphs and headlines alike.