Sans Normal Ishy 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Muller Next' by Fontfabric, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Favela' by Machalski, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo marks, kids branding, playful, chunky, friendly, retro, cartoonish, impact, approachability, fun, branding, rounded, soft, bulky, bouncy, compact counters.
A heavy, rounded sans with broad, cushiony shapes and softened corners throughout. Strokes are thick and largely uniform, with generously curved bowls and compact internal counters that stay open but feel tightly contained. The lowercase has single-storey forms and a robust, squat rhythm, while terminals are blunt and smoothly finished. Overall spacing and proportions favor impact and solidity, with wide footprints and a steady, upright stance that keeps large text blocks visually dense and confident.
Best suited to display settings where strong silhouette and immediate readability are needed: headlines, posters, product packaging, storefront graphics, and bold brand wordmarks. It can also work for short bursts of text in playful editorial layouts, but its dense color makes it less ideal for long-form reading at small sizes.
The tone is upbeat and approachable, with a big, friendly presence that feels lively rather than formal. Its chunky geometry and rounded joins evoke a retro, pop sensibility suited to fun, high-energy messaging.
The design appears intended to deliver maximum visual impact with an inviting, rounded voice—prioritizing bold shapes, smooth curves, and a punchy texture for attention-grabbing display typography.
Round letters like O/C/G show strong, circular construction, and diagonals (V/W/X/Y) keep a broad, sturdy profile instead of sharp, wiry angles. The numerals share the same inflated, poster-like weight, designed to hold attention in short strings and headlines.