Sans Normal Ohnat 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Marcher' by Horizon Type, 'Autor' by Latinotype, 'Camphor' and 'Morandi' by Monotype, 'Frederik' by The Northern Block, and 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, loud, sporty, high impact, clarity, modern branding, display strength, geometric, compact, blocky, soft corners.
A heavy, wide sans with rounded geometric bowls and a compact, sturdy build. Strokes are uniformly thick with minimal modulation, and terminals are mostly blunt, giving forms a clean, blocklike finish. Counters are relatively small and apertures tend toward closed or tightly opened shapes, producing dense color at text sizes. Curves read as circular/elliptical and pair with straight-sided verticals, creating a consistent, contemporary rhythm across caps, lowercase, and figures.
Performs best in display contexts such as headlines, posters, and prominent UI/brand moments where strong typographic color is an asset. Its wide stance and compact counters make it effective for signage, packaging, and bold labels, especially when set with ample spacing and generous margins.
The overall tone is assertive and contemporary, with a friendly edge from the rounded curves and generous proportions. It reads as attention-grabbing and energetic rather than delicate, suited to messages that need clarity and punch. The texture feels solid and dependable, leaning toward practical modern branding and straightforward communication.
The design appears intended to deliver maximum impact with a straightforward, geometric voice—prioritizing bold presence, consistency, and quick recognition. It aims to feel modern and approachable while remaining sturdy enough for attention-first applications.
Capitals are broad and stable, while the lowercase keeps a simple, utilitarian construction with single-storey forms and compact joins. Numerals match the letterforms in weight and width, maintaining a consistent, poster-like presence in mixed copy. In longer lines, the dense internal spaces create strong black shapes, favoring display use over small, extended reading.