Sans Superellipse Novu 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, app titles, retro, playful, chunky, friendly, techy, impact, friendly display, retro tech, compact clarity, brand voice, rounded, squared, blocky, compact, soft-cornered.
A heavy, rounded-rectangle sans with broad proportions and smooth, softened corners throughout. Strokes are uniformly thick with minimal modulation, creating solid, compact counters and a sturdy color on the page. Many curves resolve into squarish superellipse shapes, and terminals tend to be blunt with generous radiusing rather than sharp cuts. The lowercase maintains a large x-height with short ascenders/descenders, and the overall rhythm feels dense and stable, with slightly varied widths across letters for a natural, non-monospaced flow.
Best suited to display applications where strong, chunky shapes can carry a message quickly—headlines, posters, brand marks, packaging, and short UI or app-title strings. It will also work for signage or badges when set with generous spacing, but the dense counters suggest avoiding very small text sizes for long passages.
The font conveys a bold, upbeat confidence with a distinctly retro, arcade-like friendliness. Its cushioned geometry reads approachable and fun while still feeling systematic and engineered, giving it a playful tech tone.
The design appears intended to deliver maximum impact with soft-edged geometry: a modernized, rounded-rect display sans that feels both nostalgic and contemporary. Its simplified structures and consistent weight suggest an emphasis on bold legibility, compact word shapes, and a distinctive superellipse identity.
Round letters like O/Q and numerals like 0/8 lean toward squared bowls with tight apertures, which boosts impact at display sizes. The lowercase a is single-storey and the forms generally favor simplified, sturdy constructions that prioritize silhouette clarity over delicate detail.