Sans Normal Udbuj 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FS Siena' by Fontsmith (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, confident, contemporary, friendly, straightforward, sturdy, clarity, impact, modernity, accessibility, versatility, soft corners, open counters, even rhythm, high legibility, round dots.
A heavy, clean-lined sans with broad proportions and smooth, rounded curve work. Strokes are largely uniform with subtle modulation, and terminals read as gently softened rather than sharply cut, giving the forms a polished, approachable finish. Counters are open and spacious, and the overall rhythm is steady and uncluttered, with clear differentiation in key shapes like the single-storey “a” and “g,” a compact-shouldered “r,” and simple, geometric numerals.
Best suited for headlines and short-to-medium text where strong presence and clarity are needed, such as branding, posters, packaging, and signage. Its open counters and sturdy shapes also make it a good fit for interface labels, dashboards, and other high-contrast on-screen applications.
The tone is modern and self-assured, combining robustness with a friendly softness. It feels pragmatic and readable rather than expressive or quirky, making it come across as dependable and contemporary.
The design appears intended to deliver a bold, contemporary voice with maximum readability, prioritizing simple construction, open shapes, and consistent spacing for reliable performance across display and practical communication uses.
Uppercase forms lean geometric with rounded bowls (notably in B, D, O, Q), while diagonals (K, V, W, X, Y) keep a crisp, stable stance. The numerals are straightforward and highly legible, with an oval “0” and a plain, upright “1,” supporting clear scanning in text and UI-like contexts.