Sans Normal Alneg 2 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Campeche' by Latinotype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, clean, friendly, techy, impact, clarity, modernity, simplicity, versatility, geometric, rounded, chunky, sturdy, high legibility.
A heavy, geometric sans with broad proportions and smooth, round counters. Strokes are largely uniform with minimal modulation, and terminals are cleanly cut, giving the letters a crisp, engineered finish. Curves on C/G/O and the lowercase bowls are close to circular, while joins and diagonals (K/V/W/X/Y) feel sturdy and simplified for strong silhouette clarity. The lowercase uses a tall x-height with compact ascenders/descenders, and spacing appears even and open enough to keep the dense weight readable in text.
This face is well suited to headlines, brand marks, and display typography where a strong, contemporary presence is needed. It should also perform well in signage and packaging thanks to its sturdy shapes and clear counters. In digital contexts, it can work for UI headers, navigation, and product landing pages where impact and readability are both important.
The overall tone is contemporary and assertive, with a straightforward, no-nonsense voice. Its round construction and consistent rhythm keep it approachable rather than harsh, lending a friendly tech and product-design feel. The weight and width project confidence and impact, making it feel bold in attitude even in longer lines.
The design appears intended as a modern, high-impact sans that combines geometric simplicity with approachable roundness. It prioritizes clear silhouettes, generous counters, and consistent stroke weight to stay readable while delivering a confident, contemporary look.
Figures are robust and highly legible, with a clearly distinguished 0 and an 8 built from two balanced loops. The shapes avoid ornate quirks, favoring stable geometry and strong internal whitespace, which helps maintain clarity at large sizes and in short UI-style strings.