Sans Normal Afmor 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kakadu' and 'Niko' by Ludwig Type, 'Agent Sans' by Positype, 'PTL Maurea' by Primetype, 'Acorde' by Willerstorfer, and 'Arventa Sans Pro' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, modern, friendly, emphasis, motion, impact, modernity, legibility, slanted, rounded, compact, clean, energetic.
This typeface is a slanted sans with rounded, open forms and a compact, forward-leaning rhythm. Strokes stay broadly even, with smooth joins and gently curved terminals that keep counters clear and shapes legible. Uppercase letters read wide and stable with simple geometric construction, while the lowercase shows a slightly more humanist flow in letters like a, e, g, and y. Numerals are sturdy and straightforward, matching the letterforms with consistent curvature and solid weight.
It performs best in display settings where the slant and compact rhythm can communicate speed and emphasis, such as headlines, posters, campaign graphics, and brand marks. The sturdy letterforms and clear counters also support short-to-medium text in packaging, UI callouts, and promotional copy where a contemporary, active voice is desired.
The overall tone is energetic and contemporary, with a sense of motion created by the consistent slant and tight, athletic proportions. It feels confident and approachable rather than formal, making it suitable for lively, modern branding.
The design appears intended to deliver a modern, motion-forward sans for impactful communication, balancing geometric clarity with softened curves to stay friendly and legible. Its consistent angle and robust forms suggest an emphasis on attention-grabbing, energetic typography for commercial and promotional use.
The slant is strong enough to read as expressive in headlines while remaining orderly in paragraphs. Round characters (O, Q, 0) stay clean and balanced, and the punctuation-free sample suggests the design prioritizes smooth texture and continuous reading flow.